TikTok Hook Score
Score your TikTok hook before you film it.
Paste a hook and get a 0–100 score across clarity, curiosity, and specificity — plus a stronger rewrite of the weakest part. Free, no login.
What the score actually measures
A hook lives or dies on three things: whether the viewer instantly gets it (clarity), whether it opens a gap they have to close (curiosity), and whether it's concrete instead of vague (specificity). Most weak hooks fail on just one — usually specificity. Score it, fix the weak dimension, then test the winner against a couple of alternatives from the Hook Generator. The live metric that confirms it is three-second retention.
TikTok Hook Score FAQ
How is the hook score calculated?+
Your hook is rated 0–100 across three things that decide whether viewers stay: clarity (do they instantly get it?), curiosity (is there a gap they have to close?), and specificity (a number, name, or concrete outcome instead of vagueness). The overall score weights all three, and you get a rewritten version that fixes the weakest dimension.
What's a good hook score?+
Anything 80+ is strong and worth filming. 60–79 is workable but usually has one weak dimension — tighten it. Below 60, rewrite before you shoot. Remember the score is directional: the real test is three-second retention once it's live, so treat high-scoring hooks as your best candidates to test, not guarantees.
Why does the hook matter so much?+
On TikTok the first sentence and first frame decide whether the algorithm keeps pushing your video — three-second retention is the strongest early signal. A great video with a weak hook dies; an average video with a strong hook spreads. It's the highest-leverage line you'll write.
Is it free?+
Free, no login. Need hooks to score in the first place? The Hook Generator writes nine for your product. And if you want the whole thing done — hooks, scripts, and 30 videos a month — that's Vyralo; join the waitlist from your results.